NEXT10
A commercial intelligence lab for the next era of social commerce.
We work with consumer brands, retailers, investors and agencies to answer questions current systems can’t.
For example:
What kind of customer is TikTok Shop acquiring?
How much Shop growth is genuinely incremental?
How much capital should the business allocate to TikTok Shop?
TikTok Shop and the Unbundling of Retail
In progress.
Founded by Nnenna Onuba, former Rothschild M&A adviser, consumer operator and investor.
Measurement work developed with Charlotte Skornik, former Head of Client Measurement at TikTok.