NEXT10 LABS
Leverage TikTok Shop as a key driver of whole-business growth.
We work with consumer brand founders and leadership teams to engineer TikTok Shop around two things that matter.
Understand your numbers and drive profitable growth.
Measure what TikTok Shop really adds across digital and retail.
Both start by agreeing the evidence management will use to make the investment decision.
So leadership can allocate TikTok Shop investment and budget across teams with confidence.
NNENNA ONUBA
Brand value and investment
- PwC-trained CA; 10 years in M&A at Rothschild
- £20bn+ in transactions
- Founder/operator, LBB Skin; co-led Nailberry sale
- Consumer investor; NED, British Beauty Council
SPECIALIST BENCH
We bring in senior measurement, data and commercial specialists where the question requires them.
SELECTED EXPERIENCE
Rothschild · British Beauty Council · PwC · LBB Skin · Nailberry
Platforms, agencies and internal teams each optimise to their own numbers and targets, so no one owns the whole view of TikTok Shop. We do. We work alongside your leadership team and agency to give TikTok Shop a clear job, and hold it to three tests.
Growth.
Acquire and retain the highest-value customers.
Profitability.
Drive true contribution discipline across the wider business.
Brand equity.
Turn TikTok learning into stronger long-term brand value.
We are independent and evidence-led by design, with no commercial incentive to favour any platform, retailer, agency or measurement tool.
Following the Value: TikTok Shop and the Unbundling of Beauty Retail
What brands and retailers need to know to grow profitably on TikTok Shop.
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